Want more customers? No matter what type of business you’re in there are many different kinds of videos you can do to gain new customers and clients.
Video content is quickly becoming one of the most valuable resources when it comes to attracting new business. They engage, inform, and entertain. In fact, statistics show 95 percent of information is retained when watched through video. That’s impressive! There are many different kinds of videos that can help your business and I’ve listed some of the top 3 below. Whether you’re a baker, clothing retailer, or a manufacturer, video is the road that leads potential customers straight to your door!
1. Company Overview
This is your basic promotional video. Its purpose is to introduce your business or product and let people know what you’re all about. This is your chance to say, “Hello world, we’re here!” In many of these videos we’ll start off by having the owner tell the story about how and why their company was started. People are curious. They want to know what motivates you and how you or your products are different from the rest. If you’re camera shy or don’t necessarily want to get into the history of the business that’s fine too. The video can focus solely on the products and services that are being sold. One thing is for sure, it should be engaging, but also simple and straightforward enough so potential customers know exactly how you can help them.
2. How To’s
Everyone loves to learn, and there’s so much to learn. You see how many tutorials there are on You Tube and I’m sure you’ve watched many of them yourselves. Anything you want to learn is on YouTube, so why not get in on the action? You’ve got years of experience in your field right? So why not share it? And don’t worry too much about the competition learning your trade secrets because a lot can be gained by sharing knowledge. Telling and showing others about how you do things in detail establishes you as an expert and authority in your field. It also builds credibility. Plus, people will appreciate your willingness to give and will be more likely to come back. Who knows, maybe they’ll end up purchasing something from you. It’s happened to me many times where I’ve looked at a tutorial and ended up buying something from the teacher. Now, you don’t have to give away all your secret recipes for success, but offering something to potential customers for free is a smart way to put you on their radar.
3. Tour of Business Facilities
A video tour can really showcase your business and attract clients. For instance, let’s say you own a beautiful spa filled with a serene and tranquil environment? Sure, you can take pictures but that only gives people a small glimpse as to what you have to offer. A video can make them “feel” the spa before even setting one foot inside the door. Let the camera take a walk through, giving them a first person point of view. Let them hear the calming music that will gently whisper in their ears as they get pampered. Give them an opportunity to see the wonderful caring staff that will be providing the best possible spa experience ever. Now, you don’t have to have one of those types of places to benefit from a video tour. You could be a business that does manufacturing. What better way to give customers and clients a behind the scenes glimpse as to how your business operates? People love transparency. It will make you stand out as a brand to be trusted because you’re pulling back the curtain and inviting people in.
It’s no secret that video is becoming one of the most popular ways to deliver information. You see it online, through Facebook, apps like Instagram, websites, and many other avenues. It’s the age of video! Don’t get left behind. Give your customers something visual they can enjoy, learn from and you will be remembered.
About Aja Vickers:
Aja Vickers is the President of Aja Vickers Global Media and Vickers Entertainment Group, LLC.
Aja Vickers has spent more than a decade creating compelling visual content for network television, businesses, non-profits, and artists. Her love of video production and photography keeps her striving to become one of the most sought after experts in her field.
Originally from Los Angeles, California, Aja attended the University of New Mexico and University of San Francisco where she studied journalism and politics. Her internships with ABC affiliate KOAT in Albuquerque and FOX affiliate KTVU in Oakland taught her the necessary skills to become an on-air reporter and she got her first television job in 2006 at local community station TV30 near the San Francisco Bay Area. Aja started reporting, shooting, editing, writing, and producing her own segments and assisting with the production of the news program. Her success in this endeavor allowed her to become the Bureau Chief for the NBC affiliate KSNG out in Garden City, Kansas, where she won the Kansas Association of Broadcasters award for best Non-Metro Television Prime Newscast. With that success in Kansas, Aja moved to a larger media market in Tulsa, OK where she worked for the NBC affiliate KJRH. At this station she worked as a Multi-Media Journalist shooting, writing and contributing editing her own stories as well as being an on air reporter covering all areas of the news for the station. . From politics to crime, sports to tornadoes–you name it, she’s shot it, reported on it or both.
After experiencing all aspects of broadcast news, Aja decided she wanted to start her own production company and began her journey to make it a reality. Aja honed her skills in the news industry by doing thousands of different types of stories and interviews and she coupled those skills with her knack for storytelling and an ability to capture the emotion of any genre. The result is a masterful transformation of pictures and words into a powerful message for her clients. Whatever message you desire Aja can make it happen.
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